We are celebrating people and embracing the differences that makes us unique.
PEDRO speaks with two prolific fashion mavens, Nicole Wong and Glenn Goh, as they discuss their beliefs, what they are
passionate about and what they truly represent.
About the Community
At PEDRO, we believe we can create a better world by empowering individuality. As we continue on our new brand journey,
we introduce, The PEDRO Icon. A new collection with notable pieces that were made for everyone.
We invite you to come with us.
You - who form a part of an important community that inspires. You - as an Icon of You.
Nicole in Icon Shoulder Leather Shoulder Bag
Glenn in Icon Leather Penny Loafer in Black
The PEDRO Icon is synonymous with boldness and effortlessness. It is a
symbolic, effortless representation of our brand
and the pathway that we set out in 2021 to rediscover ourselves.
Sentimental, intimate, and purposeful, the PEDRO Icon holds deep emotional value. From the Headquarters to the frontline teams in
both Singapore and China, our employees submitted designs which eventually contributed to the birth of the PEDRO Icon.
This final design is a proof of our creativity. Beyond that, it is meaningful to us, as a company, to have our employees involved in the
creation of such a symbolic representation for the brand.
A Visual Cue. A Signifier.
PEDRO Icon is made up of visual brand style elements that spark instant
recognition within the brand’s community in the future.
Nicole Wong
Creative Director of NPLUSC
Instagram: @ncwong
“I am an Icon of believing in yourself”
Nicole Wong is the multi-hyphenated creative director of the cutting-edge content agency. Most notably known for her
progressive digital projects, Nicole is inspired by Virtual Reality (VR), the unknown, the way humans envision the future
and the studies of existentialism.
“Each of us are different down to the core – our thoughts, feelings, reactions, and choices to things are individuality unique.”
For Nicole, all these accumulates to endless possibilities and a kaleidoscope of not only how we see ourselves but also the
future. VR is a medium through which she expresses her identity, her potentials, and the future without judgement.
Icon Leather Shoulder Bag in Chalk
Icon Leather Pointed Toe Slingback Heels in Black
“Not all feelings are supposed to be shared, but sharing, seeking help,
and being in conversation heals the soul.”
Nicole stands up for mental health. In a generation of social media, there is a culture of oversharing but often, the most important
things are not discussed enough. The Internet and social media have reconfigured how we live life, including mental health.
She feels for the generation who has grown up with feelings left unspoken.
Nicole in Icon Shoulder Leather Shoulder Bag in Black
How do you embrace individuality?
“Knowing that it’s ok to be who you are and different isn’t bad, it makes you who you are supposed to be.”
What is an Icon?
“A symbol, that allows us to represent something we believe in.”
Women's Collection
Glenn Goh
Fashion Stylist
Instagram: @glenngoh
“I am an Icon of my future self”
Glenn Goh is a veteran stylist and a trailblazer in the local fashion scene. In everything he does, he does so with clear direction and
lazer-focused ambitions. Glenn has a myriad source of inspiration, from objects to buildings and the people in his life.
Icon Leather Moccasins in Black
“I think in everything we do, we need a direction”
For someone who is determined and goal-oriented, having direction grounds him. Regardless if it is set by himself or someone
else, having directions help him to be focused to work towards his goals.
Icon Leather Penny Loafers in Black
“I think people need to know that there are consequences to their
words, and they have to take accountability for it.”
Glenn stands up for cyber bulling. He shares that it is important that our generation understand the consequences
behind the words we say, or in this highly digitalized era, type and comment.
As a content creator himself, he is familiar with the social media scenes, and empathises with the effect of cyber bulling.
How do you embrace individuality?
“By staying true to myself.”
What is an Icon?
“An icon is a role model, someone who inspires me positively”
Men's Collection
